We don’t put a billboard on the bag. Just three letters— our founder’s three sons.
Ours means everything to us.
Now make yours mean something to you.
Dan was fed up with golf bags that had big, empty pockets and nowhere to put the things a golfer actually carries.
He’d spent two decades inside the industry — MacGregor Golf, TaylorMade-adidas, Slazenger, Gear for Sports, Under Armour Golf — learning how premium product gets designed, sourced, and built. Then he decided he’d rather do it for himself.
So in the fall of 2010 he launched JCR — named for his three sons, Jack, Corey, and Ryan — with one idea: build a bag with the organizational logic of a modern backpack. A compartment for every club. Sleeves for divot tools and sunglasses. And the patented clear smartphone pocket — read the app or take the call without ever digging for your phone — that still defines our bags today.
Then Dan did the unusual thing. He took the giant logo off. If you’re carrying a JCR bag, the only name on it is the one you put there — your club, your charity, your company. Not ours.
Fifteen-plus years later, we’re still building to the same standard he set in 2010: organized by design, customizable by default, and quietly — obviously — better.